Product image retouching plays a significant role in creating compelling visuals that boost sales. Studio Metrodesk stands among the world's most successful post-processing companies. We serve over 4000 businesses and edit more than 10,000 images daily. Our 15+ years of industry experience has taught us how each product category needs a specific retouching approach.
The right ecommerce photo retouching style can transform mediocre sales into exceptional conversion rates. Our work with over 3000 global brands proves that retouching techniques should match each product category perfectly. Every niche - from apparel and jewelry to furniture and electronics - needs special attention to texture, reflections, and color accuracy. We've also managed to keep our quality and speed standards high. We remain the only company that delivers clipping path edits within 4 hours - a record we've held for 15 years.
This piece will help you pick the perfect ecommerce product photo retouching services for your niche. Your products will look their best while staying true to your brand. Our expertise comes from working with thousands of clients. The results speak for themselves - 90% of our first-time clients become permanent customers.
Understanding Retouching Styles in E-commerce
Online shoppers can't touch, feel, or try products before buying them. They depend on visuals to make their purchasing decisions. A well-defined retouching style has become the secret weapon of successful e-commerce businesses.
What is a retouching style?
A retouching style is your brand's visual fingerprint that shows up in all product photos. It's a consistent way to edit product images that matches your brand's visual identity. Industry experts say a retouching style guide works "like GPS instructions to the final destination of image editing". You'll find clear guidelines about how products should look across your marketing channels.
A complete retouching style has specifications for:
- Crop dimensions and product positioning
- Skin treatment (for models)
- Garment wrinkle handling
- Color treatment and consistency
- Background specifications
- Shadow creation and placement
- Product shaping and symmetry
- Output specifications (file type, dimensions, DPI)
The sort of thing I love is how the right retouching style creates visual harmony in product catalogs. Studio Metrodesk's approach to ecommerce retouching, to cite an instance, focuses on consistency while bringing out each product's unique features.
Retouching goes beyond simple editing by a lot. Simple editing covers cropping, resizing, and basic brightness adjustments. Professional ecommerce retouching improves details, perfects colors, fixes flaws, and keeps all images uniform. This difference matters for brands that want to stand out in crowded marketplaces.
Why style matters in product presentation
A consistent retouching style affects e-commerce success in powerful ways. Professional retouching directly shapes purchasing decisions. Research shows nearly 90% of shoppers rate product visuals as the most influential factor in their buying trip. Some advertising agencies say about 70% of online buyers see image quality as the most important part of their purchase decision.
Good retouching style builds trust with potential customers. High-quality, consistent images across your product catalog help shoppers trust that their delivered items will match what they see online. Visual consistency creates a smooth shopping experience and boosts buyer confidence.
Your retouching style becomes part of your brand identity. Your retouching approach should match your brand's esthetic, whether it's minimalist elegance or vibrant energy. Industry experts point out that retouching must follow "established brand tonality whatever style the brand represents like minimalist, vibrant, edgy or classic".
Consistent retouching serves business purposes too. Professional ecommerce product photo retouching raises perceived product value, which lets you be more flexible with pricing. Products that look premium through excellent visuals can command premium prices.
Good retouching helps customers understand products better. It can highlight fabric textures, bring out jewelry shine, or show fine details in leather goods. These visual details help bridge the gap between digital browsing and physical ownership, which reduces purchase anxiety and returns.
Professional ecommerce retouching aims to show products at their best while staying authentic, not creating unrealistic images. Finding this balance needs expertise. That's why many successful brands work with specialists who know the unique needs of different product categories.
Yes, it is true that the right retouching style does more than make products look good. It shapes how consumers think and feel about your brand and ended up driving conversion rates and building lasting customer relationships.
How Product Type Influences Retouching Needs
Products need unique retouching approaches to show their best features. Materials, textures, reflectivity, and form all play crucial roles in creating visually appealing images for online stores.
Apparel vs. electronics
Soft goods and hard goods create fundamentally different ecommerce retouching strategies. Apparel retouching focuses on natural fabric textures while creating appealing drape and fit. The core team must smooth wrinkles without losing authentic material feel—striking a balance between perfection and realism.
The ghost mannequin technique has become valuable to apparel retouching, especially when you have to create a 3D appearance without distracting elements like mannequins or models. Customers can better visualize how garments look when worn. Shape, symmetry, and crease reduction get special attention while natural texture sets realistic expectations.
Electronics retouching takes a different path that focuses on precision with hard surfaces and technical details. The goal changes to remove distracting elements like cables and fingerprints while emphasizing product features. Electronic textiles join both worlds—the wearable electronics market reached $20$ billion in 2015 and experts project growth to $70$ billion by 2025.
Electronics must look flawless, unlike apparel where subtle imperfections add authenticity. Retouchers must meticulously remove or control every dust particle, reflection, and imperfection to show quality and functionality.
Textured vs. smooth surfaces
Surface texture shapes retouching techniques significantly. Textured products—like wooden furniture, fabric upholstery, or natural stone—must keep authentic grain patterns and surface variations that show quality.
Professional texture retouching goes beyond simple adjustments. To name just one example, see the Texture slider in professional editing software that changes textured surfaces while keeping details like pores, stubble, and small wrinkles. This detailed approach keeps products looking natural instead of artificially smooth.
Smooth surfaces create their own challenges. Minor imperfections become highly visible on glossy packaging, polished metals, or sleek plastics. Professional retouchers use techniques like frequency separation to work with these surfaces. This separates texture from color information for precise adjustments.
These surface types need different detail approaches:
- Textured products need natural variations without over-exaggeration
- Smooth surfaces must look perfect and consistent without visible editing marks
- Mixed-texture products require balanced techniques that respect each material
Reflective vs. matte products
Reflectivity creates complex retouching challenges. Reflective products—jewelry, glassware, electronics with glossy screens—need specialized approaches. These control unwanted reflections while keeping intentional highlights that show product quality.
Professional ecommerce photo retouching services must understand angles of incidence and reflection for reflective items. Metal and glass work best with side lighting since reflections become less noticeable along product edges. Diffusers between light sources and products create even illumination without harsh glare spots.
Jewelry retouching requires extraordinary precision because of intricate details and highly reflective surfaces. Techniques include gemstone enhancement for natural sparkle, metal smoothing for gold and silver, and careful shadow adjustments that add dimension. The goal stays clear: showcase brilliance without distracting reflections.
Professional retouchers sometimes use specialized tools like polarizing filters or dulling sprays for challenging reflective surfaces. These temporary solutions reduce excessive shine during photography and create more manageable images for post-processing.
Matte products are easier to photograph but still need thoughtful retouching to boost their subtle textures naturally. Without reflection, texture and color accuracy become even more important to show product quality.
Studio Metrodesk creates specialized approaches for each product type. They understand that every e-commerce niche needs customized retouching techniques. Their services adapt methods to emphasize what makes different products attractive to online shoppers. They've become trusted by businesses selling everything from jewelry to furniture, electronics to apparel—offering tailored solutions that boost product appeal while keeping authentic representation.
Choosing the Right Style for Fashion and Apparel
Fashion photography brings unique challenges to ecommerce retouching. Product images must show clothing accurately and highlight their best features through specialized techniques made for apparel.
Skin and fabric smoothing
Good skin retouching strikes a balance between enhancement and authenticity. Fashion ecommerce images with models need refinement without looking artificial. Professional retouchers use frequency separation—a technique that splits an image into two layers. One layer handles color and tone (low frequency), while another keeps fine details like skin texture (high frequency). This technique helps smooth imperfections while keeping the skin looking natural.
Fabric retouching takes a different approach than just removing wrinkles. One expert says, "Becoming skilled at fabric retouching means respecting each material's original characteristics. You boost, not erase, its personality". Professional ecommerce retouching services focus on:
- Reducing distracting wrinkles while keeping natural fabric texture
- Boosting the garment's shape and drape to show fit
- Keeping fabric-specific properties (shine for silk, texture for wool)
- Fixing color inconsistencies while preserving material authenticity
Quality clothing retouching keeps volume and natural draping. Retouchers sculpt fabric realistically by dodging to lift soft highlight areas where fabric naturally bulges and burning into shadow creases for natural depth.
Symmetry and shape enhancement
Perfect symmetry sets professional images apart from amateur shots in apparel photography. Customers who see product photos with even sleeves, balanced collars, and well-arranged seams will see higher quality and professionalism.
Symmetry builds trust with online shoppers. Small details—like uneven sleeves or off-center collars—can make quality clothing look cheap or poorly made. Images with proper symmetry:
- Show your brand's attention to detail
- Build product trust
- Speed up shopping decisions
- Lower returns from mismatched expectations
Retouchers establish a Y-axis to make sure key elements line up properly. They look at collar, shoulders, armpits, elbows, and cuffs on coats. Pants need attention to waistline, inseam, knees, and hem. Shape enhancement creates consistent looks across product lines and gives customers reliable visual information about fit and form.
Invisible mannequin techniques
The ghost mannequin effect (also called invisible mannequin) is now standard practice to show apparel structure without distractions. This technique creates a 3D look that helps customers see how garments fit and drape.
Creating this effect needs multiple angle shots of the product. The mannequin is then removed digitally in post-production. The process usually works like this:
- Taking front and back photos of the garment on a mannequin
- Getting extra shots with the garment styled on white foam board
- Combining these images in editing software to create a hollow, three-dimensional look
This approach is a game-changer for ecommerce retouching. It creates consistent, professional product listings without live models and shows clear views from multiple angles.
Studio Metrodesk's expertise in ghost mannequin techniques comes from serving over 4,000 businesses. Our ecommerce photo retouching delivers exceptional results for fashion retailers through perfect symmetry, natural fabric texture, and three-dimensional presentation that drives more sales.
The technical complexity behind retouching creates simple, clean images for customers. Final images show products at their best—highlighting design elements, fabric qualities, and fit details that help customers buy with confidence. This mix of technical excellence and natural presentation makes professional ecommerce product photo retouching services vital for fashion retailers in today's competitive marketplace.
Best Retouching Practices for Jewelry and Accessories
Jewelry ecommerce retouching comes with its own set of challenges. The highly reflective surfaces and intricate details need specialized techniques. Product shots must capture color accuracy, manage reflections, and present backgrounds that showcase each piece perfectly.
Color preservation and shine
Color accuracy is a vital part of jewelry ecommerce retouching. Photography lighting can make gold jewelry look orange, while silver pieces might show unwanted bluish or orange tints. Professional retouchers fix these issues through:
- White balance refinement that keeps neutral tones true
- Consistent metal tones for gold, silver, platinum, and rose gold
- Natural gemstone colors that show their authentic characteristics
Each gemstone needs its own color correction approach. Sapphires, emeralds, and rubies have unique color profiles that should stay true while their natural beauty shines through. Customers want products to match exactly what they see online, so precise color correction matters greatly to jewelry retailers.
The right sparkle brings jewelry images to life. Camera sensors often miss the full brilliance of gems, so retouchers use specific techniques. The Dodge and Burn Tool improves shine and brilliance effectively. Professional retouchers also create realistic reflections with custom lens flare. These touches make jewelry look luxurious and draw viewers to examine the fine details.
Reflection and shadow control
Managing reflections and shadows is just as significant. Metal surfaces and gemstones make reflection control especially challenging. Expert retouchers know how to improve helpful reflections while reducing distracting ones.
Polarizing filters help tackle unwanted reflections. Retouchers can minimize reflections on metal while keeping the gemstones' sparkle. This selective method gives precise control over visible reflective elements.
Smart shadow placement adds three-dimensional quality to jewelry pieces. Editors adjust shadows to create depth without hiding details. Jewelry images can use several shadow types:
- Reflective shadows create mirror-like effects beneath pieces.
- Drop shadows add depth to rings, bracelets, and watches photographed on flat surfaces.
- Natural shadows make products cast organic-looking shadows on backgrounds.
Background cleanup
Clean backgrounds help present jewelry professionally. Cluttered or distracting backgrounds take attention away from the jewelry. Retouching can blur or remove backgrounds to create a clean look that makes jewelry the focal point.
Clipping path technique is essential to jewelry photography retouching. This method isolates subjects from backgrounds precisely and allows detailed editing of stones, gems, and shadows. Jewelry can then be placed on different backgrounds to match marketing needs.
Online marketplaces and e-commerce platforms often require white or transparent backgrounds for product listings. Baymard Institute's research shows that users look at product images first when pages load. Poor visuals lead to more cart abandonment. This makes background treatment essential to successful jewelry ecommerce retouching.
Studio Metrodesk specializes in jewelry ecommerce photo retouching with unique techniques for each type. Our team understands different materials—from diamond brilliance to gold's warm tones. We pay close attention to color accuracy, reflection management, and background consistency. Our work turns ordinary product shots into stunning visual presentations that showcase every facet and detail of precious gems and metals.
Retouching for Home and Furniture Products
Photography retouching for furniture and home goods in ecommerce comes with its own set of challenges. Products showcase a variety of textures, complex shadows, and fine details that just need special care. Great ecommerce retouching helps customers almost "feel" the products they see online, which creates a better shopping experience.
Maintaining natural textures
Success in furniture ecommerce photo retouching depends on keeping authentic material characteristics intact. Furniture stands out from other products because it shows multiple textures at once—from polished wood and woven fabrics to metallic accents. Expert editors use advanced techniques to keep these natural elements looking their best:
- Unsharp Mask and High Pass Filters serve as essential tools to emphasize fine details like wood grain patterns or complex upholstery textures
- Gradient masking fixes lighting issues in specific areas while keeping material textures looking real
- Dynamic range adjustments reveal details in both highlights and shadows, which is vital for showing textured surfaces correctly
Natural light creates more authentic and true-to-life images for furniture photography, keeping the genuine colors and textures customers expect to see. Raw photos still need some work through ecommerce product photo retouching services to strike the right balance between realism and visual appeal.
Quality furniture retouching boosts material qualities without erasing their character or making them look fake. This balanced approach helps build trust with potential buyers by showing them exactly what they'll get.
Lighting and shadow balance
Light can make or break furniture product images. Shadow control turns flat photographs into three-dimensional representations that show furniture at its best. Professional ecommerce retouching services follow two basic rules for shadow work: shadows must look natural and stay consistent across all product images.
Side lighting creates soft shadows that add depth without harsh contrasts—perfect for furniture photography. Expert retouchers often adjust shadow density and placement after the shoot. This process takes real understanding of how light naturally plays off different furniture materials.
Brightness adjustments improve lighting quality, while contrast changes bring out important details—especially in darker furniture pieces. The right balance of highlights creates a three-dimensional look in fabric textures, making flat images feel more real.
Complex lighting scenarios in professional furniture photography often mean controlling "every square millimeter of light". Ecommerce photo retouching then refines these lighting elements to create consistent, attractive product images.
Background consistency
Clean, consistent backgrounds are the foundation of professional furniture ecommerce photography. Inconsistent backgrounds can seriously disrupt customer experience and damage brand trust. Professional retouching makes sure everything looks uniform across product lines.
Background choice greatly influences how customers see texture quality and material richness. Most furniture retailers like neutral backgrounds—whites, beiges, and grays—because these colors enhance natural light and create an open feel. Careful ecommerce retouching keeps these backgrounds perfectly matched across hundreds or thousands of product images.
Backgrounds should complement furniture textures without stealing attention. This balance means avoiding texture conflicts where background patterns might distract from product features. Professional retouchers often use subtle blur effects to highlight foreground textures while keeping backgrounds consistent.
Studio Metrodesk leads the way in furniture ecommerce retouching with specialized techniques developed over several years of serving thousands of clients. Our approach keeps textures authentic while creating appealing images that drive sales. With all but one of our clients trusting us with their most complex furniture projects, we've become a revolutionary force in furniture ecommerce photo retouching services. Our careful attention to texture preservation, shadow balance, and background consistency helps furniture retailers present products perfectly—creating images that let customers experience furniture quality before buying.
Optimizing Retouching for Electronics and Gadgets
Electronics retouching needs precision and careful attention to technical details that other product categories don't need. Sleek devices and gadgets must look perfect because tiny flaws can affect the product's quality and consumer trust by a lot.
Expressing product features
The main goal of electronics ecommerce retouching is to show products accurately without creating wrong ideas about how they work. Professional retouching techniques make buttons, screens, and ports stand out through exact lighting adjustments that show off tech sophistication. The original process makes design elements better without losing authenticity.
Smart shadow placement creates a polished look that gives electronics visual depth. This approach creates a well-rounded, realistic appearance that helps customers understand product dimensions better. The controlled glare becomes a great way to get more from the product's shape while you retain control of the clean esthetic.
Removing fingerprints and dust
Visible fingerprints or dust particles can quickly ruin electronics product presentation. These tiny flaws can make even premium devices look poorly managed or cheap. Touchscreens and glossy surfaces will always get fingerprints—any surface can collect slight fingerprint buildup over time.
Professional retouching gets rid of:
- Unwanted fingerprints that pull focus from product features
- Dust particles that hint at poor quality control
- Minor scratches on body surfaces
- Smudges that hide important design elements
The cleaning process manages to keep everything in design characteristics like textures and finishes. Electronics photography needs this balance between perfection and authentic representation to build consumer confidence in their purchase.
Color accuracy and contrast
Color accuracy is the foundation of professional electronics product photography. Customers want to see exactly what they'll get in real life. We focused on:
- Perfect white balance for neutral representation
- Right saturation levels that don't overdo colors
- Realistic contrast that shows product details
Professional retouchers must be careful when adjusting hue, saturation, and exposure levels. Lower Delta E values (measuring color difference) mean better color accuracy—values of $2$ or less set a strong baseline.
Pure white backgrounds work best for electronics on ecommerce platforms. Neutral options like off-white, gray, and beige can work well too. These backgrounds let products stay the focus without competing visual elements.
Studio Metrodesk has expertise in all these specialized electronics retouching techniques—from fingerprint removal to color correction. We deliver everything with industry-leading turnaround times. Our deep knowledge of electronics-specific retouching needs makes us the go-to partner for thousands of tech retailers who want premium ecommerce photo retouching services that boost conversion rates.
How to Match Retouching Style with Brand Identity
A brand's visual identity reveals its values and market position. The retouching style you pick becomes crucial to communicate this identity through your product photography.
Minimalist vs. vibrant styles
Brands must choose between minimalist and vibrant retouching approaches that match their core identity. Minimalist retouching represents simplicity with clean lines, white space, and a well-laid-out design. This works best for luxury, tech, wellness, and supplement brands. Such an approach creates clarity and sophistication while making it easier for viewers to process.
Vibrant or maximalist retouching celebrates richness through bold colors, ornate patterns, and rich details. This style runs on industries like fashion, beauty, food, and entertainment. Brands like Gucci and Versace represent this approach by creating visual spectacles that grab attention and show individuality.
Apple leads the way in minimalist visual consistency. Their sleek esthetics show up in all channels with high-quality images and consistent lighting. Nike takes a different path with dynamic visuals on its platforms. They shift from high-energy content on social media to more product-focused images on their ecommerce platform.
Consistency across product lines
Visual consistency throughout your product catalog builds trust and recognition. Customers instantly recognize your brand whatever platform they find it on. Professional ecommerce retouching gives this uniformity through:
- Standardized color correction and exposure presets
- Documented editing workflows shared across team members
- Quality control checklists that verify brand standards
- Consistent backgrounds that complement products
Prominent brands keep this consistency from photo to photo and channel to channel. This applies to product detail pages, banner ads, package design, and other visual media. Research shows color alone can boost brand recognition by up to $80\%$. This makes consistent color treatment essential to your retouching approach.
Target audience expectations
Your audience's priorities shape effective retouching decisions. To cite an instance, luxury brands utilize retouching to create dream-like quality images that sell lifestyles, not just products. Brands focused on health, wellness, or family products use softer lighting and subtle retouching to show warmth and reliability.
Studio Metrodesk matches retouching styles with brand identities through our three-pillar approach: Process, Creativity, and Scale. Our expertise helps brands maintain visual consistency while adapting retouching techniques to each product category's needs. We create customized approaches for minimalist and vibrant styles. This ensures your ecommerce photo retouching matches your brand identity and customer expectations perfectly.
Why Studio Metrodesk is Best for E-commerce Photo Retouching
Your online sales performance depends heavily on choosing the right ecommerce photo retouching partner. Studio Metrodesk leads the industry, and with good reason too.
Specialized services for every niche
Studio Metrodesk's ecommerce retouching solutions are customized for a variety of product categories. Our team brings over $21$ years of industry experience to deliver pixel-perfect results. We handle challenging items like complex jewelry, intricate footwear, and delicate apparel with fur or fine elements. Each product needs specific expertise, so we use specialized techniques for apparel, jewelry, and furniture. Quality matters to us. We've managed to keep strict multi-stage quality control processes that ensure every image meets our standards and your brand's guidelines.
Fast turnaround and 24/7 support
Our delivery options fit your schedule with $1$-hour, $4$-hour, $48$-hour, or $7$-day turnarounds. This speed gives businesses an edge over the standard $\text{2-3}$ day industry wait times. Round-the-clock support and dedicated account managers help resolve questions or concerns quickly. Our clients see results - $\text{85\%}$ report increased efficiency after working with us.
Trusted by 4000+ businesses
Numbers tell our story best. We serve over $4,000$ global clients and have edited more than $110$ million images. Our track record shows reliability - $90\%$ of new clients become permanent partners. These results explain why $98\%$ of businesses trust us with their complex projects.
Conclusion
Your e-commerce products' retouching style can make the difference between average sales and exceptional conversion rates. This piece shows how different product categories need specialized approaches. From maintaining fabric textures in apparel to improving jewelry sparkle and preserving wood grain details in furniture - these nuances help you present products in their best light and set accurate customer expectations.
Your retouching style should match your brand identity above everything else. You build trust and recognition with visual consistency throughout your product catalog. This helps customers connect with your brand instantly, whatever platform they find you on.
Studio Metrodesk has seen how well-retouched images boost sales in e-commerce niches of all types. We get optimal results with specialized techniques for each product category. We remove fingerprints from electronics and perfect ghost mannequin techniques for apparel. Our experience spans $15+$ years, serving over $4,000$ businesses and retouching millions of images. We know that successful e-commerce retouching strikes the right balance between improvement and authenticity.
Note that e-commerce retouching works best when it showcases products authentically rather than creating unrealistic images. Professional retouching bridges the gap between digital browsing and physical ownership. This reduces purchase anxiety and return rates. Quality retouching tailored to your specific product niche will without doubt bring most important returns through better conversion rates and stronger customer relationships.
Key Takeaways
Choosing the right retouching style for your e-commerce niche is crucial for driving sales and building customer trust through professional product presentation.
- Match retouching techniques to product characteristics: Apparel needs fabric texture preservation, jewelry requires reflection control, electronics demand dust removal, and furniture needs natural texture enhancement.
- Align retouching style with brand identity: Maintain visual consistency across all products whether using minimalist or vibrant approaches to build instant brand recognition and customer trust.
- Preserve authenticity while enhancing appeal: Professional retouching should showcase products at their best without creating unrealistic expectations that lead to returns or customer dissatisfaction.
- Invest in specialized expertise for complex products: Different product categories require unique technical skills—from ghost mannequin techniques for clothing to color accuracy for electronics.
- Prioritize consistency across your entire catalog: Standardized retouching workflows and quality control processes ensure uniform presentation that strengthens brand perception and customer confidence.
The right retouching approach transforms ordinary product photos into compelling visual experiences that help customers make confident purchasing decisions, ultimately bridging the gap between digital browsing and physical ownership while reducing return rates.
FAQs
Q1. Why is choosing the right retouching style important for e-commerce products? Selecting the appropriate retouching style is crucial as it directly impacts sales and customer trust. The right style showcases products at their best while maintaining authenticity, helping bridge the gap between online browsing and physical ownership. This leads to increased conversions and reduced return rates.
Q2. How does product type influence retouching needs? Different products require unique retouching approaches. For example, apparel needs fabric texture preservation, jewelry requires reflection control, electronics demand dust removal, and furniture needs natural texture enhancement. Understanding these nuances allows for optimal product presentation.
Q3. What are some best practices for retouching jewelry and accessories? Key practices include preserving color accuracy and enhancing shine, controlling reflections and shadows, and ensuring clean backgrounds. These techniques highlight the intricate details and brilliance of jewelry while creating a professional, appealing presentation.
Q4. How can retouching style be matched with brand identity? Retouching style should align with your brand's visual identity, whether minimalist or vibrant. Consistency across all product images builds trust and recognition. It's important to consider your target audience's expectations and maintain uniformity in color treatment, backgrounds, and overall esthetic.
Q5. What makes Studio Metrodesk stand out for e-commerce photo retouching? Studio Metrodesk offers specialized services for various product niches, fast turnaround times with $24/7$ support, and is trusted by over $4000$ businesses. Their extensive experience, tailored approaches for different product categories, and commitment to quality make them a leading choice for e-commerce retouching.
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Abdul Hashib Bipu
13 Oct 2025
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